Indulgent Chocolates has been named as winners of this year's Best Dressed Window in Ashby competition.

The contest, which launched at the end of November, aimed to celebrate North West Leicestershire's local towns and high streets.

Shoppers and visitors were invited by North West Leicestershire District Council to vote for their favourite festive window displays in Ashby, Coalville, Kegworth and Castle Donington.

In total, nearly 50 businesses from across the district took part and 568 votes were received.

Indulgent Chocolates only opened its doors to the Ashby public in May - you can find out more about the business HERE.

Their Christmas window display was set up last month, find out more HERE.

To encourage people to explore the district, 100 mini Santas and a few large ones were also hidden in Coalville, Ashby, Castle Donington, Kegworth, Measham and Ibstock in this year's Have you seen Santa? competition.

Voters from both competitions were chosen at random to win local shopping vouchers just for taking part and have been contacted directly to arrange postage.

Councillor Virge Richichi, Chairman of NWLDC, said: "It's great to see the amount of effort that local businesses have put into creating their wonderful and festive displays.

"It's been another tough year but this competition really highlights the community spirit and how welcoming our high streets are across the district.

"I'd like to thank everyone that took part, and to shoppers for showing their support to our local town and village centres."

Councillor John Coxon, Leader of Ashby de la Zouch Town Council, said: "It was great to see so many businesses participating in the competition.

"It is clear a lot of time, thought and work has gone in to creating the window displays. They have brightened up the town and brought joy to many people.

"Thank you everyone who took part and to all those who took the time to vote."

The four winners are:

• Coalville - Elizabeth Grace Hair and Beauty, High Street
• Ashby - Indulgent Chocolates
• Kegworth - The Cutting Cottage, Market Place
• Castle Donington - Gaysey Maisey, Borough Street