Organisers of the Ashby Soapbox Derby say they have been blown away by the interest in Sunday's event - which has been seven years in the making.

Over 30 teams in both junior and senior categories will be competing to see who will get the fastest overall time racing along Market Street.

Ashby BID has brought the event to the town centre which is aimed at families and bringing in extra business to the local shops, restaurants and cafes which will be open on the day.

Town centre manager and BID official, Stuart Benson, says it is something he has wanted to do for some time.

He told Ashby Nub News: "I wanted to stage something like this about seven years ago because I saw how other towns had done it successfully.

"And now it's here this weekend. But we've been blown away by the interest shown in it, it's been huge, we've even had entries from as far away as Essex, so word travelled fast as soon as we made it known when it was taking place."

Market Street will be closed off to traffic for the event, with Brook Street being used as the 'pits' area for competitors.

The first soapbox carts are off at 10am, travelling from outside Huntingdon House to the other end of the street.

Stuart added: "It promises to be an exciting event and we hope crowds will turn out in numbers to watch.

"We'll be interviewing the competitors beforehand and finding out a bit about them, and what charities they might be raising money for.

"We aim to get three runs down the course each if time permits. 

"Those brave enough can take to the Kingswood Kicker and get some air. Not to worry if not, they must navigate the chicane instead."

The top three fastest in each category will receive a trophy - and also being rewarded are the top three teams in each for the 'Most Creative' this can be for design, effort, costumes, etc. This will be judged on the day by Ashby Mayor Cllr Avril Wilson.

The organisers are asking people to support local businesses as much as possible, so there will be no outside catering onsite.

Ashby BID added: "This is a FREE-to-spectate event and we hope you enjoy the thrills and spills of what promises to be a fantastic event."

Parking in town is limited so please plan ahead and walk where possible.