The team at an Ashby optician have been showing they are 'blooming' marvellous.

Team members at Scrivens Opticians and Hearing Care in Market Street have been fundraising in support of Dementia Action Week - which looks to make a difference in the lives of people affected by dementia.

They have taken part in this year's Alzheimer's Society's Forget Me Not appeal by making flowers and selling badges to raise awareness and funds for the charity.

Alzheimer's Society's annual awareness campaign encourages people to seek support and guidance if they, or a loved one, may be experiencing signs of dementia.

Ashby branch manager, Elizabeth Holme-Cherry, said: "Dementia affects the lives of so many people in our community, so we are delighted to do what we can to raise awareness and funds for our chosen charity, Alzheimer's Society. 

"There's an urgent need for continued research and support. We're incredibly grateful to our customers who've donated and bought one of our Forget Me Not badges."

Scrivens is supporting the charity for a ninth successive year. 

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There is evidence of a link between uncorrected hearing loss and dementia, including Alzheimer's.

Elizabeth added: "Left untreated, hearing loss can also leave people at risk of developing other problems such as isolation and depression. If you think your hearing ability has deteriorated over the past few years, we recommend a free hearing health check to identify any issues."