This week, EweMove Ashby looks at innovative marketing.

When it comes to doing your due diligence, you should check that your potential estate agent covers all of the basics.

These are:

1. They're on the major portals such as Rightmove & Zoopla.

2. They do stunning 2D and 3D floor plans, with measurements.

3. They're Professional Photography Academy trained.

4. They've got an incredible website to showcase your home. 

Beyond this, you need to explore how effective they are at marketing people's homes.

The reason for this is that many old-fashioned agents simply rely upon outdated methods to sell houses.

That is, they'll stick a boring "For Sale" board outside your home and wait for your house to sell. Rather than doing everything they can to help it sell. They may have a social media page but this could be showcasing their entire portfolio across the country in other irrelevant areas, which means your home will be lost in a sea of other people's houses.

The posts on these social media pages may also be just a copy and paste of the advert already on the portals. Which means that they don't catch the eye of your potential buyer.

At EweMove Ashby, we are on all major social media platforms, including Facebook, Instagram and LinkedIn, and we use them to engage with local community groups and businesses.

By fostering strong local relationships, our site gets interest and followers. This then enables us to promote selective properties using social media to a wider audience. Of course, any estate agent engaging in social media should do so with nicely presented social media pages.

You can check out ours by searching EweMove Estate Agents Ashby de la Zouch on the social media channels.

If they do carry out this method of marketing, you need to make sure that it's not boring and bland like every other agent in town. Given that the public perception of an estate agent is that of a faceless, unfriendly person, we try to break down these barriers by publishing our names and photos. By showing that we're nice people, buyers feel more comfortable and more inclined to speak with us for an informal chat.

This also filters through into our website. By making it light-hearted, and engaging, it helps people to relax and feel at ease with the estate agency. By doing so, they're more likely to interact with us and feel more comfortable when getting in touch.

When it comes to property boards, your agent should seek to be innovative and help you to capture people's attention when they drive by. So many estate agency boards are boring and bland and fade into the background. You want the board to grab people's attention the instant that they pass by and let them know, in no uncertain terms, that your house is for sale.

That's why we spend considerable time planning and designing boards that quite literally stand out from the crowd. A small number of people don't like them, but the vast majority love them. The key thing is - everybody remembers them! And that's the point. We'll do whatever it takes to make sure that our customers' properties get the attention that they deserve.

When you're looking to sell your home, you can get a feel for the marketing process of your potential agent by looking at the boards around your town, having a browse through their website and checking out their social media presence.

You'll get some shocking results, but hopefully you'll see some good examples of agents who are moving with the times and delivering the 21st century marketing that their customers deserve.

Top Tip!

'For Sale' boards are a very important sales tool. Make sure that your agent has an eye-catching board that will really grab people's attention when they drive by.

To book in your valuation, please get in touch on our 24/7 number 01530 442356 or visit our website www.EweMove.com/AshbydelaZouch