EweMove Ashby says always make sure the price is right when it comes to selling your home
A good agent will show you the comparable properties to explain how they came to the figure they’ve given you, rather than plucking a figure out of thin air
By Ashby Nub News Reporter
7th Apr 2025 | Property News

Getting the price right is key when it comes to listing your property and it is absolutely vital to price it right and avoid over-valuing.
As, the danger of over-valuing is that your property gets no attention from any potential buyers and then has to be reduced which, in turn, gets you less than you could have achieved if it had been priced right at the start.
EweMove Ashby says that studies show that, in the first 14 days after your property is listed, you're likely to receive twice the level of normal enquiries so the price needs to be right to attract these people!
The consumer research company 'Which' found in their study that a house overvalued by just five per cent took 64 days longer to sell and sold for £19,000 less, for an average home, than homes marketed at a more representative price. This means that an agent who tries to win your business by over-valuing your house would end up costing you dearly.

Another way to get the price right (which is missed by so many agents across the country) is to use the Price bands on the portals. So, for example, rather than advertising your property at £199,950, in the hope the buyers will think they're getting a good deal (which they won't as they're not stupid), it is actually better to list for £200,000.
This is because, at £200,000, you have hit a portal price band which achieves 30 percent more clicks on your listing!

This is down to the fact that your listing will be seen by those people looking up to £200,000 and also those people looking from £200,000, when they enter their search criteria! Rather than being missed by half those people if your house was listed at £199,950.
This works for most occasions, but it is okay to miss a price band rather than overvalue the property.
For example, the price bands for the higher-value properties increase by £100,000 each time.

So, with a house valued between £750,000 - £775,000 for example, you wouldn't want to put it on the £700,000 or £800,000 price bands because this could put you in danger of over-valuing the property or not achieving enough for your next move.
As the price is such a key part of the marketing, it is vital that you ask your Estate Agent for their reasoning behind the valuation that they give you. A good agent will show you the comparable properties to explain how they came to the figure they've given you, rather than just plucking a figure out of thin air.
To book in a valuation with us, please give us a call on our 24/7 number or visit our website www.EweMove.com/AshbydelaZouch.
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