Up-and-coming athletes in North West Leicestershire are being given the chance to become 'Sporting Champions' and gain much-needed support as part of a talent development scheme.

Everyone Active's Sporting Champions programme, now heading into its seventh year, has helped thousands of athletes to achieve their sporting potential by providing free access to Everyone Active's Whitwick and Coalville Leisure Centre and Ashby Leisure Centre and Lido – both run in partnership with North West Leicestershire District Council.

Aspiring athletes will be able to apply from today (Monday, February 13) to March 13 by visiting the Everyone Active Sporting Champions website.

The scheme's impressive line-up of decorated Olympians and Paralympians includes Lutalo Muhammad, Jennifer and Jessica Gadirova, Richard Kilty, Lauren Steadman, Kadeena Cox and Maisie Summers-Newton - who will continue to provide their expertise, mentoring and support to athletes accepted on the scheme this year.

Sporting Champions will also receive free unlimited access to the Everyone on Demand app, providing them with more than 500,000 at-home workouts from leading fitness brands, including WithU, Flex and Les Mills on Demand.

Olympic silver medalist Colin Jackson will remain in his role as Sporting Champions Ambassador, working alongside the scheme's Elite athletes to make sport more accessible within local communities.

Alongside some of Team GB's top talent, he will play an integral part in providing both one-to-one and group mentoring sessions throughout the year.

Colin said: "I'm proud to be involved in a scheme that is so dedicated to supporting athletic talent from grass roots up.

Ashby's Leisure Centre - formerly the Hood Park Leisure Centre. Photo: Ashby Nub News

"I have watched the Sporting Champions scheme grow over the years and I'm so excited to continue working alongside a panel of truly talented Elite athletes to help mentor and support the next generation.

"The Sporting Champions scheme has helped thousands of up-and-coming athletes to achieve their sporting dreams and I can't wait to see what this year's intake go on to achieve."

Over the past seven years, Sporting Champions has invested more than £1million into athletes on the scheme.

James Naylor, Everyone Active's contract manager, said: "We are delighted to be able to support rising sports stars from Leicestershire on their journey to success.

"As a leisure provider working in partnership with local councils, we feel it is important to cater for all sections of the community.

"The Sporting Champions scheme has already supported a huge number of athletes and I'm proud that we are continuing this again in 2023.

"We hope to continue making a real difference to our athletes' success and are excited to see what this year will bring."

Applicants should click HERE to fill out the online application form, which will be available from today (Monday) to Monday, March 13.

To find out more about Everyone Active's Sporting Champions programme, click HERE.