Ashby residents are being encouraged to celebrate Christmas by shopping local and enjoying Covid-safe town centre activities - despite the cancellation of traditional annual events.

North West Leicestershire District Council has invited the Ashby public to take part in a series of activities across the district through its Spend Local, Shop Safe, Support North West Leicestershire campaign.

More than 40 shops in Ashby and Coalville have registered to take part in an online Christmas Window competition and shoppers will be able to visit each business to vote for their favourite.

Santa will also be in Ashby on December 5, 12 and 24 on Market Street, in events organised by the Rotary Clubs of Ashby-de-la-Zouch and Ashby de la Zouch Town Council.

Festive characters designed by the council including Santa, Elfie and Rudolf will be displayed on lamp posts and street furniture in Ashby and larger villages across the district to encourage residents and visitors to continue to support local businesses in the lead up to Christmas.

Councillor Tony Gillard, Portfolio Holder for Business and Regeneration at North West Leicestershire District Council, said: "Whilst it's disappointing that we're not able to celebrate together at events such as Christmas in Coalville, it's really important we still pull together to support our local businesses – and have some fun while we're doing it.

"These extra festive competitions and activities are one small way we can still help to bring festive cheer to our town and villages.

"From December 2, shops will be able to re-open under the new Tier 3 restrictions so please remember the hands, face, space message which continues to be essential.

"As we continue to make our preparations for Christmas, let's all make a conscious effort to shop local and continue to help keep our high streets, local villages and towns open for business."