Staff at an Ashby opticians took on a new look inspired by 80s fashion as a fun way to draw attention to Dementia Action Week.

Scrivens Opticians & Hearing Care in Market Street also held bake sales throughout last week to raise funds and awareness for Alzheimer's Society.

Branch manager Liz Holme-Cherry said: "We'd like to thank customers for their donations.

"It's a cause we care about because dementia affects the lives of so many people in our community.

"There is a real need for continued research and support."

Alzheimer's Society has chosen 'diagnosis' as the theme of this year's awareness campaign to encourage people who are concerned if they or a loved one may be experiencing signs of dementia to seek support and guidance.

Scrivens is supporting the charity for a seventh successive year because there is evidence of a link between uncorrected hearing loss and dementia, including Alzheimer's.

Liz added: "Left untreated, hearing loss can also leave people at risk of developing other problems such as isolation and depression.

"If you think your ability to hear well has deteriorated over the past few years then we would recommend a free hearing check to identify any issues."

Family business Scrivens Opticians & Hearing Care was established in 1938 and has 173 branches. For more information click HERE.