10 years on: Video by Police about murdered Ashby schoolgirl 'could have saved lives'
By Grace Kennington 19th Nov 2025
By Grace Kennington 19th Nov 2025
Ten years on from the murder of 15-year-old Ashby school girl Kayleigh Haywood, the video about her death is still warning children across the country about the dangers of online grooming.
In 2015, Kayleigh was raped and murdered by Stephen Beadman, just two weeks after being contacted on Facebook by Beadman's friend, Luke Harlow.
Kayleigh, who was from Measham and attended Ashby School, believed Harlow was her boyfriend, exchanging over 2,640 messages in the two weeks.

She was instructed by Harlow to tell her parents she was staying with a friend and instead spend the night in her flat in Ibstock on Friday 13 November.
Beadman and Harlow were found guilty of keeping Kayleigh prisoner from 9pm on Saturday 14 November and 3am on Sunday.
At around 3am that Sunday, a neighbour reported seeing Kayleigh, naked from the waist down, being chased by Beadman.
He then took her across a road, raped her and marched her a mile and a half over rough ground before battering her to death.
Kayleigh was reported missing by her family on Sunday, with Harlow and Beadman being arrested the following day.
A body was found in a field north of Ibstock at about 10pm on Wednesday 18 November, which was identified as Kayleigh the following day.

On Friday 20 November, Beadman was charged with her murder. On 5 April 2016, he admitted to her murder and was sentenced to life with a minimum of 35 years.
Harlow was charged with two counts of sexual activity and false imprisonment, as well as the grooming of her and two other girls aged 13 and 15. He was jailed for 12 years.
In April 2021, Beadman died in hospital while still a prisoner.

The aftermath of Kayleigh's death was felt throughout North West Leicestershire, with purple ribbons appearing on wrists and lamp posts in her memory.
For her funeral, hundreds of people lined the streets of Measham to pay their respects. Ashby School planted a tree in her memory.
Following her death, Leicestershire Police produced a 5-minute film called 'Kayleigh's Love Story' to warn others about the dangers of online grooming and sexual exploitation of children.
The film was shown to Ashby School students under the supervision of staff and Police upon release and has been seen by more than 4.3 million people on YouTube, often being shown in classrooms.
According to Leicestershire Police in 2017, 35 children had come forward with concerns about online grooming as a result of watching the film.
Speaking to the BBC on the 10-year anniversary of Kayleigh's murder, her PE teacher and now head of Ashby School Vikki Rundle-Brown said: 'I think that video has potentially saved students' lives because had they not watched that and had they not made those different decisions, they would not have been supported to stay safe.'
Vikki described Kayleigh as 'a really headstrong, independent young lady,' saying it was important for Ashby School to remember her and turn 'such an awful tragedy into something that potentially could save students' lives in the future.'
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