Jessica Powney opened her first salon in 2019. She set out to create more than just a beauty destination; she built a luxury experience that became known as "The Jessica Way" with Jessica's The Academy and Salon.

Now, she's opening the doors to something completely unique in Ashby: the only academy where aspiring beauty/aesthetic professionals can not only master their craft, but also learn exactly how to run a thriving business from someone who's done it herself.

Jessica's opened its second location in Ashby, this time dedicated to training the next generation of beauty/aesthetic entrepreneurs. Whether you're brand new to the industry, looking for a career change, or already established but eager to grow your skills, The Academy offers something no one else in the area does: expert, accredited training combined with one-to-one business mentorship.

Jessica's The Academy offers high-quality, accredited qualifications for new or experienced beauticians (Photo: Jessica's)

What sets The Academy apart is Jessica herself. A multi-award-winning salon owner, she knows first-hand what it takes to build a successful business from the ground up.

From social media strategy and customer service, to waste management, compliance, and the daily realities of running a salon - Jessica doesn't just teach beauty & aesthetics, she teaches business. That means her students walk away not just with certificates, but with the confidence and knowledge to turn their passion into profit.

The Academy & Salon is a one-stop shop for everything from hair, beauty, injectables, to first aid, handling complications, and practical business support. Every course is accredited, so you know you're learning to the very highest standards.

Jessica also offers mentorship, business advice and vital courses like first aid and CPR (Photo: Jessica's)

Jessica's journey makes her the perfect mentor. Born and raised in Ashby and a former Ashby Grammar School student, she quickly realised at the age of 21 a suffocating 9–5 wasn't for her and, by the age of 25, opened her first salon which within a year outgrew its original space, moving into Bullens Courtyard, where today her award-winning salon operates seven days a week.

Following the success of the original salon Jessica's The Academy was born. Through the Academy, Jessica now shares the financial freedom and flexibility she's found with others, helping people carve out careers that work for their lifestyle.

Whether that means building a full-time business or running a side hustle alongside family life.

Speaking about her new venture, Jessica said: "Anyone that knows me, knows I'm so passionate about the beauty and aesthetics industry. Over the years, I've gained so much training, experience and knowledge, and I knew it was time to pass that on. I want to train my students to the very highest standards, not just in treatments, but in business. I believe that we do not have to work a 9-5, sacrifice family time and live pay cheque to cheque."

To celebrate the launch, The Academy is hosting an Open Evening on Friday 10th October, 5.30–7.30pm at 17 Bath Street, Ashby. Everyone is welcome to come along, meet the team, watch live treatment demonstrations whilst enjoying a complimentary cocktail and live music. It's the perfect chance to get a feel for the space, ask questions, and find out how The Academy could transform your career.

To discover more, visit Jessica's Academy & Salon website, or follow along on Instagram and Facebook.