Ashby's Birds Bakery, has launched a brand new product, specifically designed for left-handed customers. 

The Market Street shop's new left-handed sausage cob will soon enter stores across the region, making sure that every customer feels included and catered for.

Realising that there are few products out there specifically for left-handed people, Birds decided it did not want any customer to feel left out.

Commenting on the new product launch, a spokesperson at Birds said: "Looking at the bakery market and our own ranges, we saw that some of our products weren't as user friendly as they could be, the sausage cob being the main one.

"After gathering feedback from our customers, we decided to introduce the left-handed sausage cob, meaning everyone has the chance to enjoy one of our most popular products without risk of dropping their sausage."

Birds Bakery worked with local hand-eye coordination specialist, Amber Dextrous, when adapting the product.

Amber added: "Over my career I've worked with many left-handed people who have struggled to find everyday items they can use, and this doesn't stop when it comes to food.

"Using cutlery, operating appliances and now handling and eating actual food are issues they face constantly so it's important for us to help ease this stress as much as we can.

"Birds is paving the way for other leading bakeries by introducing its new left-handed sausage cobs and we hope further products are adapted to meet different needs, so everyone can enjoy a treat."

Birds Bakery has 61 stores across the region including Ashby and Coalville.

Many Birds products can also be ordered online and delivered to customers' homes using the Birds By Post service.