At least 50 Ashby businesses will be taking part in Fiver Fest which begins this weekend.

To show the importance of supporting our high streets, Ashby is joining in with thousands of independent shops and businesses across the UK, in over 100 High Streets, to put on very special £5 offers across two weeks in February, from the 15th to the 29th.

Businesses are coming together to highlight their contribution to the Great British High Street.

Ashton Fairweather, organiser of Fiver Fest Ashby, said "Fiver Fest is now a big part of our promotions for Ashby.

"The independent shops and businesses are what makes our town special and unique.

"We appreciate it when our community supports us, so these offers are to say thank you for that support, and to show just what great value our local businesses are."

Fiver Fest is a free to join campaign, devised and run by Totally Locally, a grass roots High Street organisation that has been helping businesses and High Streets to help themselves since 2010.

Fiver Fest is based around the now famous Totally Locally £5 message: "If Every Adult in Ashby spent £5 per week in their local shops and businesses, instead of online, at a national chain or at the big supermarket, it would be worth £2.2 million going directly into our local economy. Which means more jobs, a better high street, a stronger economy & a nicer place to live. Makes you think doesn't it?!"

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Spending just £5 a week in Ashby makes a big difference to our High Street and the "Fiver Fest" promotes this message.

• Over 35 Ashby businesses are taking part and these are just a selection of the £5 offers:

• Cream tea for two for £5 at North's Deli

• Selected jewellery and accessories reduced to £5 at NOAMI

• Two keys cut for £5 at Ashby Toolbox

• Selected items of lingerie reduced to £5 at Louby Lou's

• Aveda hair and beauty products for £5 (RRP £9) at The Temple Hair Spa

Fiver Fest has been running successfully in towns in the UK and abroad over the past seven years, and last October 63 towns from all over the UK to promote themselves AND each other on the same week.

Organisers say the result was phenomenal with reports of new customers, people rediscovering shops they hadn't been into in years and huge sales of £5 offers.

"We know Fiver Fest isn't going to change the world", said Chris Sands of Totally Locally, "But small changes in spending habits can really make a difference to our high streets. Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. It's a conversation worth having!".

Follow Fiver Fest Ashby on Facebook and Instagram to see details of all available offers.

For further information please see www.totallylocally.org